Brand Identity Design & Graphics

As a designer with a background in illustration I was able to contribute to our new brand guidelines and design system by taking the lead in our illustration and icon designs. A few of these responsibilities include drafting a design system guide to help educate the company on proper graphic usage, how to create new graphics within our approved style, and building out an accessible library that’s easy to use.

These responsibilities presented several opportunities to work closely with our Brand Team to ensure the graphics and designs accurately represented our brand look and feel. It didn’t hurt that the Brand Team at Zoro is a joy to work with!